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All Journal Laa Maisyir Jurnal Ekonomi Islam
ahmad junaidi
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Economics, Econometrics & Finance Social Sciences

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Millennials' Interest in Using OVO Applications in Asahan District in the Perspective of Islamic Law ahmad junaidi; Nurul Aulia Dewi
LAA MAISYIR: Jurnal Ekonomi Islam Vol 9 No 1 (2022)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v9i1.28015

Abstract

The purpose of this research is to find out and analyze the interest of the people of Asahan Regency in the use of OVO products. This study uses a quantitative descriptive approach with a sample of 73 respondents belonging to millennials. From the results of the research above, it can be concluded that the potential for developing E-Money in Millennials can be developed because of the results of research that has been carried out the percentage of interest in using OVO E-Money is at a moderate level with a percentage of 45% and a high interest in using OVO is 27%. This can trigger the use of OVO E-Money with marketing programs and target markets from OVO itself. Keywords : Development, E-Money, Milenial
Co-Authors Nurul Aulia Dewi