ASEAN Journal on Hospitality and Tourism
Vol. 20 No. 1 (2022):

Marketing of Tourism Destination in the Context of Tiger Safari

Nilanjan Ray (Adamas University)
Tapas Kumar Chatterjee (Unknown)
Subrata Kumar Mitra (Unknown)



Article Info

Publish Date
07 Jun 2022

Abstract

Tiger tourism plays a significant role in the overall scenario of Indian tourism. The forest destination managers face a major challenge in satisfying their visitors since tigers are elusive by nature and most of the time tourists return dissatisfied without sighting a tiger after a forest safari. This paper is the first scientific study of its kind based on empirical data in the context of tiger tourism and proposed a model to identify the optimum path in the forest with a higher probability of tiger sighting.

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Journal Info

Abbrev

ajht

Publisher

Subject

Humanities Engineering Social Sciences

Description

The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, ...