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All Journal ASEAN Journal on Hospitality and Tourism
Tapas Kumar Chatterjee
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Humanities Engineering Social Sciences

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Marketing of Tourism Destination in the Context of Tiger Safari Nilanjan Ray; Tapas Kumar Chatterjee; Subrata Kumar Mitra
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 1 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.1.01

Abstract

Tiger tourism plays a significant role in the overall scenario of Indian tourism. The forest destination managers face a major challenge in satisfying their visitors since tigers are elusive by nature and most of the time tourists return dissatisfied without sighting a tiger after a forest safari. This paper is the first scientific study of its kind based on empirical data in the context of tiger tourism and proposed a model to identify the optimum path in the forest with a higher probability of tiger sighting.
Co-Authors Nilanjan Ray Subrata Kumar Mitra