Jurnal Antropologi: Isu-Isu Sosial budaya
Vol 24, No 1 (2022): (June)

Netnography Study: Racism Against TikTok Account @mingokwamkilama16

Inggi Miya Febty (Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta)
Zuly Qodir (Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta)



Article Info

Publish Date
05 Jun 2022

Abstract

The purpose of this study is to find out what types of racism are experienced by TikTok users who have an account named @mingokwamkilama16. This research is to find out what racist words are expressed by TikTok users. Besides that, it also wants to find out what types of racism are happening. This study uses a descriptive qualitative approach to analyze social media data, namely with NVivo 12Plus to analyze TikTok social media content and data. The data is taken from the TikTok account @mingokwamkilama16, consists of 5 contents, and gets data of 50 discriminatory comments. The results show that the Papuan tribe often experiences acts of racism when using social media, such as creating content on the Tiktok application, and creating an @mingokwamkilama16 account, which is often discriminated against by other Tiktok users. Of the three indicators studied, the most dominant is discrimination on race, which reaches 70% of the data. This shows that racial discrimination is prevalent, this attitude can make account users feel hurt, and many are physically disturbed. Papuan people are also part of Indonesia, but Indonesian people are also racist toward them. There are still many Tiktok users who lack education about Indonesian races.

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Journal Info

Abbrev

jantro

Publisher

Subject

Arts Humanities Social Sciences

Description

The criteria of the submitted article covers the following types of article: first, the article presents the results of an ethnographic/qualitative research in certain topic and is related with ethnic/social groups in Indonesia; second, the article is an elaborated discussion of applied and ...