Jurnal Ranah Komunikasi
Vol 6 No 1 (2022): Jurnal Ranah Komunikasi (JRK)

PENGARUH KOMUNIKASI INFLUENCER PADA MEDIA SOSIAL DALAM MENINGKATKAN PENJUALAN

Yunimar . (Unknown)
Cecep Safa'atul Barkah (Unknown)
Lina Auliana (Unknown)
Iwan Sukoco (Unknown)

Article Info

Publish Date
28 Jun 2022

Abstract

In increasing marketing on social media, companies or brands have started to use the services of influencers as a strategy to promote their products or services. Influencers are used by a brand to provide information about the brand to its followers. The purpose of this study is to find out how influencers convey information about a product or service so that followers are interested in trying it so that they can increase sales. The research method used is to use a literature review approach and make observations on one of the influencers in Indonesia. With the influencer, the brand awareness of a product will increase which will affect sales.

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Journal Info
Jurnal Ranah Komunikasi
Website

Abbrev

rk

Publisher

Universitas Andalas

Subject

Arts Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Ranah Komunikasi is a periodical scientific journal that publishes the results of research or study of literature. This journal published by the Department of Communication Sciences FISIP Unand with E-ISSN 2656-4718 dan P-ISSN-2302-8106. Jurnal Ranah Komunikasi focuses on publishing and ...