Indonesia Journal of Halal
Vol 5, No 1 (2022): Indonesia Journal of Halal

Understanding Consumer Purchase Intention for Halal Cosmetics: Product Quality, Halal Label and Celebrity Endorser

Faizatul Hiqmah (UNIVERSITAS HAYAM WURUK PERBANAS)
Shelma Kharami (Universitas Hayam Wuruk Perbanas Jl. Wonorejo Utara 16 Rungkut Surabaya)

Article Info

Publish Date
19 Jun 2022

Abstract

The purpose of this study is to analyze and examine the effect of product quality, halal label, and celebrity endorser on consumer purchase intention for halal-labeled cosmetics in East Java. The subjects of this study are Muslim women in East Java. This study uses primary data collected using purposive sampling technique and involves a sample of 110 Muslim women who live in various areas in East Java. The variables used in this study are the dependent variable of purchase intention and the independent variables of product quality, halal label, and celebrity endorser. The results of this study show that product quality and halal label have a significant positive effect on the purchase intention for halal cosmetics, while celebrity endorser has an insignificant positive effect on the purchase intention for halal cosmetics. 

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Journal Info
Indonesia Journal of Halal
Website

Abbrev

ijh

Publisher

Universitas Diponegoro

Subject

Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry

Description

The Indonesian Journal of Halal (IJH) accepts articles in bahasa and English by lifting up several topics of halal studies such as Halal Management, Halal Law, Halal Economic Studies. halal products, services, tourism and Sharia. Other topics can be related to halal products and processes such as; ...