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All Journal Indonesia Journal of Halal
Shelma Kharami
Universitas Hayam Wuruk Perbanas Jl. Wonorejo Utara 16 Rungkut Surabaya
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry

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Understanding Consumer Purchase Intention for Halal Cosmetics: Product Quality, Halal Label and Celebrity Endorser Faizatul Hiqmah; Shelma Kharami
Indonesia Journal of Halal Vol 5, No 1 (2022): Indonesia Journal of Halal
Publisher : Pusat Kajian Halal Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/halal.v5i1.13556

Abstract

The purpose of this study is to analyze and examine the effect of product quality, halal label, and celebrity endorser on consumer purchase intention for halal-labeled cosmetics in East Java. The subjects of this study are Muslim women in East Java. This study uses primary data collected using purposive sampling technique and involves a sample of 110 Muslim women who live in various areas in East Java. The variables used in this study are the dependent variable of purchase intention and the independent variables of product quality, halal label, and celebrity endorser. The results of this study show that product quality and halal label have a significant positive effect on the purchase intention for halal cosmetics, while celebrity endorser has an insignificant positive effect on the purchase intention for halal cosmetics. 
Co-Authors Hiqmah, Faizatul