Semiotic Analysis of Cultural Branding Representation of Shopee Advertisements

Annisa Humaira (Universitas Islam Negeri Sumatera Utara)
Nursapiah Harahap (Universitas Islam Negeri Sumatera Utara)
Muhammad Diponegoro (Universitas Islam Negeri Sumatera Utara)

Jurnal Mantik
Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The problem formulation explains how to analyze the semiotics of the cultural branding representation of shopee ads from the design display of 3 shopee advertisements for the last 3 months in 2020. The purpose of this study is to analyze the semiotics of cultural branding representation of shopee advertisements from the design display of 3 shopee advertisements for the last 3 months in 2020. This study it is useful to add to the study of the cultural representation of shopee advertising branding from the design display of 3 shopee advertisements for the last 3 months in 2020. This study uses a qualitative method of Roland Barthes semiotic analysis. Data collection techniques using observation and documentation methods. The results showed that the cultural representation of shopee advertising branding from each of the 3 design displays of Shopee ads, including Shopee 10.10 Brands Festival ads, 11.