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All Journal Edukasi Islami: Jurnal Pendidikan Islam Jurnal Sains Sosio Humaniora Jurnal Mantik Jurnal Ilmiah Ilmu Komunikasi Communique Daengku: Journal of Humanities and Social Sciences Innovation JISOS: Jurnal ilmu sosial Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat
Nursapiah Harahap
Universitas Islam Negeri Sumatera Utara
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Semiotic Analysis of Cultural Branding Representation of Shopee Advertisements Annisa Humaira; Nursapiah Harahap; Muhammad Diponegoro
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i1.2532

Abstract

The problem formulation explains how to analyze the semiotics of the cultural branding representation of shopee ads from the design display of 3 shopee advertisements for the last 3 months in 2020. The purpose of this study is to analyze the semiotics of cultural branding representation of shopee advertisements from the design display of 3 shopee advertisements for the last 3 months in 2020. This study it is useful to add to the study of the cultural representation of shopee advertising branding from the design display of 3 shopee advertisements for the last 3 months in 2020. This study uses a qualitative method of Roland Barthes semiotic analysis. Data collection techniques using observation and documentation methods. The results showed that the cultural representation of shopee advertising branding from each of the 3 design displays of Shopee ads, including Shopee 10.10 Brands Festival ads, 11.
Implementation of Interpersonal Communication of The Principal of RA Al-Kautsar in Motivation of Teacher Professionalism Alkausar Amin; Nursapiah Harahap
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 2 No. 3 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.404 KB) | DOI: 10.35877/454RI.daengku995

Abstract

The purpose of this study is to determine the principal's implementation of interpersonal communication in increasing teacher professionalism motivation at RA Al-Kautsar Jl Karya Gg. West Medan District Violation This study is a qualitative descriptive study with a naturalistic approach, collecting data through observation, interviews, and documentation studies. This study is descriptive, with four research subjects: the principal and three teachers. According to the study's findings, the use of principal interpersonal communication in improving teacher professionalism at RA Al-Kautsar Jl Karya Gg. In the West Medan Sub-district, the offenses include: 1) the use of the principal's interpersonal communication at RA Al-Kautsar Jl Karya Gg. The West Medan District has been violated on a regular and ongoing basis. Interpersonal communication between school principals and teachers takes the form of direct consultation (face to face) or the use of media (mobile phones) for assignment distribution. 2) Facilitating factors for the implementation of interpersonal communication, namely: a good communication climate between the principal and teachers, communication media availability, and each teacher's loyalty and dedication. The impediments to the implementation of interpersonal communication are: work barriers from the principal and each teacher, making it difficult to determine the right time to implement interpersonal communication..
Marketing Communication Strategy of Sibolga Community on Pandan Beach Tourism Object Development Nurul Fatimah; Nursapiah Harahap
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 2 No. 3 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.688 KB) | DOI: 10.35877/454RI.daengku996

Abstract

The purpose of this research is to determine the Sibolga community's strategy for developing pandanus beach tourism objects. Advertising, direct marketing, public relations, personal selling, and sales promotion are all used in the marketing communication strategy. This study will concentrate on the marketing communication mix used in introducing pandanus beach tourist destinations. Pandan Beach is a popular natural tourist destination in Central Tapanuli Regency. This study employs a qualitative descriptive research method in order to display and explain the phenomena observed in the field. This study's data collection technique is an observation technique, which involves making direct observations on the object of research. Interview and documentation techniques are also used in data collection. Interviews were conducted with a variety of informants, including tour guides, people selling souvenirs, and Pandan Beach managers. According to the findings of this study, Pandan Beach employs a marketing communication mix to increase brand awareness, which includes advertising, personal selling, direct marketing, public relations and publicity, and sales promotion. Pandan Beach advertises on social media to reach domestic tourists, and advertisements are also published in local print media. Meanwhile, direct marketing is carried out by collaborating with Medan travel tours. Personal selling is implemented by all pandan beach managers, and all pandan beach managers and guides are trained in personal selling. All managers also serve as Public Relations officers, whose responsibility it is to maintain relationships between internal and external communities. Meanwhile, Pandan Beach is promoting its products by offering attractive price packages to tourists.
Tradition and Culture Acculturation Between Batak and Malay Through Marriage in Medan Labuhan Adira Hamdi; Nursapiah Harahap
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 2 No. 3 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.053 KB) | DOI: 10.35877/454RI.daengku1012

Abstract

Destination from research this is for knowing acculturation culture Malay and Batak through wedding in the city of Medan, Medan Labuhan sub district. Indonesia is a country that is rich in culture so that fusion between culture is very possible happen. Blend culture so that shape culture new called with acculturation culture. Study this use methodology descriptive qualitative with data collection techniques using interviews, observations and documentation. Result of study article this show that no occur significant acculturation in Medan Labuhan District consequence wedding. Customs and culture no changed same once to keep sustainability, essence and existence of each culture. Changes that happened only difference habit like procession inclined marriage more short with maximizing custom that is mandatory.
Tapanuli Central Regency Parent Communication Model in Coastal Traditional Marriage in Sorkam District Sakinah Azzuhra; Nursapiah Harahap
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 2 No. 3 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.622 KB) | DOI: 10.35877/454RI.daengku1031

Abstract

This study uses Aristotelian communication theory, which has three elements of communication aspects, namely speaker, message, and listener, to determine the communication model of the host in traditional coastal marriages in the Sorkam sub-district, Central Tapanuli Regency. This study's methodology employs qualitative data collection methods such as observation, interviews, and documentation. The findings revealed that the mother's communication model in marriage was a.) giving advice or direction to the bride and groom regarding manners, religion, and customs. b.) bathing the bride and groom by placing the two brides on a winnowing and bargaining temping. c.) bridal makeup, which includes everything from traditional attire to make-up. d.) assisting one another in avoiding mistakes or deficiencies in the mating process Meanwhile, the Sibolga community views the host as playing an important role in educating the younger generation about the customs of the coastal community of Sibolga.
Tiktok Virtual Communication Effectiveness on @Luxxlim.Id Account in Attracting Consumers in Elyo Store Maulidia Ayu Cantika; Nursapiah Harahap
Jurnal Sains Sosio Humaniora Vol. 6 No. 1 (2022): Volume 6, Nomor 1, Juni 2022
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v6i1.20864

Abstract

This study is useful in the factors that affect the effectiveness of virtual communication through social media Tiktok to attract people's buying interest. As for answering these questions, using descriptive and qualitative methods. In other words, qualitative research provides a detailed description of the situation or process that is being investigated and is supported by the theory of Use and Effects unit of use and gratification and the traditional theory of effects or can also be defined as a theory that explains communication networks between mass media can lead to effects to internet users themselves. In addition to being supported by the Uses and Effects theory, virtual communication is part of the way to deliver messages, the steps are carried out via social media, through multiple accesses, updates/ interactive updates, and two-way communication. One user and another is carried out using cyberspace or virtual space which is generally interactive. The author reviews and then analyzes the results of research on the effectiveness of the virtual communication. In the research, this article results that the causes that make consumers buy virtual communications from Tiktok accounts are the image design used, the audio concept, and the video concept of the content.
REPRESENTASI CULTURAL BRANDING IKLAN SHOPEE: KAJIAN ANALISIS SEMIOTIKA Annisa Humaira; Nursapiah Harahap; Muhammad Faishal
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 5 No 1 (2022): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jikq.v5i1.128

Abstract

Shopee merupakan suatu web jual beli ataupun dapat diucap marketplace online dalam spesial sediakan transaksi jual beli benda, Shopee juga tergolong sering mengadakan sebuah diskon yang cukup besar dan juga dengan melakukan sebuah strategi promosi dengan mendatangkan ikon pada iklannya Rumusan masalahnya menjelaskan bagaimana analisis semiotika representasi cultural branding iklan shopee dari tampilan desain 3 iklan shopee selama 3 bulan terakhir ditahun 2020.Tujuan penelitian ini bagaimana analisis semiotika representasi cultural branding iklan shopee dari tampilan desain 3 iklan shopee selama 3 bulan terakhir ditahun 2020. Penelitian ini bermanfaat menambah kajian representasi cultural branding iklan shopee dari tampilan desain 3 iklan shopee selama 3 bulan terakhir ditahun 2020. Penelitian ini menggunakan metode kualitatif analisis semiotika roland barthes. Teknik pengumpulan data menggunakan metode observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa representasi cultural branding iklan shopee dari masing-masing tampilan desain ke-3 iklan Shopee yaitu diantaranya Iklan shopee 10.10 Brands Festival, 11.11 Big Sale Versi Tukul Arwana, 12.12 Birthday SaleVersi Stray Kids di media sosial Youtube masing-masing berdurasi 30 detik secara desain visual, sangat kreatif pengambilan konsep, pemilihan alur cerita selalu mudah untuk dipahami walaupun dengan metode unrational (tidak rasional) yang tidak biasa (anti mainstream)sehingga dapat menarik perhatian khalayak dan pastinya akan meningkatkan minat konsumsi berbelanja online seperti promo-promo yang ditawarkan di shopee apalagi dimasa Covid-19 yang masih merebak bukan lagi fungsinya sebagai tempat berbelanja saja tapi marketplace belanja online masa kini sudah menjadi kebudayaan atau gaya hidup baru serta sudah menjadi kebiasaan dikalangan masyarakat manapun. Representasi cultural branding iklan shopee dari masing-masing tampilan desain 3 iklan shopee selama 3 bulan terakhir ditahun 2020 tersebut terlihat dari tanda dan makna yang ditelaah melalui teori semiotika Roland Barthes.
STRATEGI KOMUNIKASI PEMASARAN PESANTREN MAWARIDUSSALAM DALAM MENINGKATKAN MINAT SANTRI DI BATANG KUIS DELI SERDANG Abdul Halim Harahap; Nursapiah Harahap; Neila Susanti
JISOS: JURNAL ILMU SOSIAL Vol. 2 No. 1: Februari 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menjelaskan Strategi Komunikasi Pemasaran Pesantren Mawaridussalam Dalam Meningkatkan Minat Santri Di Batang Kuis Deli Serdang. yang semakin tertarik dengan daya tariknya di kalangan masyarakat dan para Santri, strategi pemasaran ini akan menjelaskan bagaimana pentingnya peran pondok pesantren di kalangan Santri bahwa pondok pesantren saat ini memiliki sarana dan prasarana dengan pendidikan modern yang tidak kalah saing dengan pondok pesantren modern. Tujuan mengetahui Strategi Komunikasi Pemasaran Pesantren Mawaridussalam Dalam Meningkatkan Minat Santri Di Batang Kuis Deli Serdang. dalam menghadapi persaingan tersebut maka penulis menggunakan metode penelitian Deskriptif Kualitatif melalui penelitian lapangan (field research) informan sebanyak 4 orang yang berperan penting dalam pengelolaan pondok pesantren dan seluruh santri, Pengasuh Pondok, Dan Para Santri. Metode ini dengan pengumpulan data yang penulis gunakan iyalah dengan Wawancara, Observasi dan Dokumentasi. Hasil dari Penelitian Pondok Pesantren Mawaridussalam melakukan Strategi pemasaran dalam memperoleh Santri dan Santriwati baru dengan beberapa strategi di antaranya melalui Media Dakwah, Periklanan, Perbaikan Mutu Kurikulum Pondok Pesantren dan Fasilitas Pesantren.
Strategy Analysis Of BBPOM Pekanbaru Implementing A Communication Management Program Regarding Hazardous Halal-Haram Cosmetics From The Islamic Education Perspective Rosmala Rosmala; Syukur Kholil; Nursapiah Harahap
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.4337

Abstract

Communication management is the role of management in communicating effectively. The purpose of this research was to find out how BBPOM Pekanbaru can inform, educate, and communicate (ICE) with the public in Pekanbaru about the phenomenon of dangerous cosmetics. Sources of data are referred to journals, magazines, websites, and newspapers related to the dangerous cosmetics phenomenon. A qualitative research method was implemented, and the POAC (planning, organizing, acting, and controlling) concept on how to communicate was used as a reference. BBPOM Pekanbaru has implemented information sharing, counseling, and the ICE program by conducting 12 times of knowledge sharing through Instagram, Twitter, and Facebook and a 14-time discussion program using video, local television, and radio about dangerous cosmetics in Pekanbaru. Many programs have been implemented as per the yearly program target, but BBPOM needs additional resources to improve the control system. Communication management is very important from an Islamic perspective because everything must be done correctly.
Transformation of Village Library to Social Inclusion-Based Library for Community Entrepreneurship (Case Study of Rambung Sialang Hulu Village Library, Sergei District, Deli Serdang Regency) Doni Sabdan Tanjung; Nursapiah Harahap
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku1680

Abstract

This study aims to identify and examine the efforts and active role of the Rambung Sialang village library and its transformation and contribution to the development of entrepreneurship in the Rambung Sialang Hulu village community. The research method used is a qualitative research method with a phenomenological approach. The data collection technique used is the observation technique. The results of the research show that the village library can be used as a learning tool for the community as well as a means to encourage the welfare of the village community. The Rambung Sialang Hulu village library plays an active role in improving the existing human resources in the village, this can be seen from the programs being implemented which are programs that can increase creativity so as to create a good quality of life for the community. Efforts made by the village library are by transforming the library based on social inclusion. The contribution of the Rambung Sialang village library in addition to developing human resources also provides solutions to develop community entrepreneurship. The Rambung Sialang Hulu village library collaborates with village communities to develop villages by developing community competencies and by utilizing existing facilities and programs. The Rambung Sialang Hulu village library often provides promotional and marketing media for entrepreneurial products. The Rambung Sialang Hulu village library will also look for more marketing media that can be used to improve the welfare of the people of Rambung Sialang Hulu village.
Co-Authors Abdul Halim Harahap Adira Hamdi Alkausar Amin Annisa Humaira Doni Sabdan Tanjung Kiki Lopa Lopia Kumbang Laila Rohani Maulidia Ayu Cantika Muhammad Diponegoro Muhammad Faishal Muslih Fathurrahman Neila Susanti Nurmeida BR Purba Nurul Fatimah Rosmala Rosmala Sakinah Azzuhra Syukur Kholil