JURNAL LENSA MUTIARA KOMUNIKASI
Vol 6 No 1 (2022): Jurnal Lensa Mutiara Komunikasi

Konsep Relationships Tourism dalam Pariwisata Maluku Berbasis Kearifan Lokal

Noviawan Rasyid Ohorella (Magister Ilmu Komunikasi, Universitas Gunadarma)
Edi Prihantoro (Magister Ilmu Komunikasi, Universitas Gunadarma)



Article Info

Publish Date
30 Jun 2022

Abstract

Tourism is currently the leading sector of the Indonesian government which is packaged in the context of local wisdom. One of the concepts that can raise local wisdom is the concept of relationships tourism. This study aims to identify and analyze the concept of relationships tourism in promoting Maluku tourism based on local wisdom. The method used is a qualitative descriptive approach, in which the researcher conducts involved observations, in-depth interviews, FGDs, and documentation of the object under study. The theory used is the Social Construction of Reality. The results showed that one of the Maluku tourism strategies was to develop the concept of relationships tourism in introducing local wisdom. One of the activities is that tourists are invited directly to live with local communities and carry out activities such as making processed grilled sago with traditional cooking utensils or playing traditional musical instruments on the beach. This is done to encourage Maluku tourism based on local wisdom.

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Journal Info

Abbrev

JLMI

Publisher

Subject

Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

Description

Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 ...