KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT
Vol. 4 No. 2 (2022)

The Assistance Of Digital Marketing As Marketing Strategy Of Catfish Cultivation Business In Sidakarya Village

Ni Made Rini Darmayanti (Universitas Pendidikan Nasional)
Kadek Devi Kalfika Anggria Wardani (Unknown)
Gusi Putu Lestara Permana (Unknown)



Article Info

Publish Date
02 Jul 2022

Abstract

With the COVID-19 outbreak that has hit the whole world, many economic sectors have declined and have suffered a lot of losses, even in Indonesia itself is still trying hard to restore the domestic economy by imposing restrictions on all areas of the islands of Java and Bali. One of the businesses affected is Catfish Cultivation in Sidakarya Village, therefore socialization and training are needed regarding improving business management through the use of digital marketing technology. The purpose of this service activity is to increase knowledge and awareness as well as innovate business managers to increase sales, market crops and foster good relationships with consumers. The methods used are (1) initial & planning stages; (2) the implementation stage of making ; (3) the stage of mentoring (monitoring); (4) evaluation & final stage. Providing socialization and understanding education to business managers regarding online media and business location information media that are currently trending and can be used as a medium in marketing products in the midst of the Covid-19 pandemic as an effort to handle problems that are currently happening in the village catfish farming business. Sidakarya. The results of this activity are the creation of social media accounts and google maps, logo design and product upload templates.

Copyrights © 2022






Journal Info

Abbrev

KA

Publisher

Subject

Humanities Economics, Econometrics & Finance

Description

Kaibon Abhinaya : Jurnal Pengabdian Masyarakat ISSN 2657-1110, this Journal contains the results of community service and empowerment activities in the form of the application of various fields of science including education, economics, engineering, agriculture, social, humanities, and computers. ...