Jurnal Abdi Insani
Vol 9 No 2 (2022): Jurnal Abdi Insani

STRATEGI PENINGKATAN PLACE BRANDING POKDARWIS KAMPOENG HERITAGE KAJOETANGAN MELALUI PELATIHAN PEMASARAN SECARA VIRTUAL

Zahro Zainal Abidin (Program Studi Administrasi Bisnis Universitas Brawijaya)
Sri Mangesti Rahayu (Program Studi Administrasi Bisnis Universitas Brawijaya)
Maria Goretti Wi Endang Nirowati Pamungkas (Program Studi Administrasi Bisnis Universitas Brawijaya)
Rachma Bhakti Utami (Program Studi Administrasi BisnisUniversitas Brawijaya)



Article Info

Publish Date
20 Jun 2022

Abstract

Kampoeng Heritage Kajoetangan is one of the potential locations for tourism development in Malang City, especially cultural tourism. This location has heritage and historical heritage that will attract tourist visits. In addition to the tourism base, this location also has the potential of the creative economy industry. The Malang City Government itself has formed a Tourism Awareness Group (Pokdarwis) to develop tourism and the creative economy of this region. Unfortunately, until now there has been no effective marketing strategy to develop Kampoeng Heritage Kajoetangan. People in this area are not yet fluent in marketing virtually or through online media. For this reason, the dedication team from Brawijaya University conducts virtual marketing training. This community service activity aims to increase knowledge, especially for the management of Pokdarwis Kampoeng Heritage Kajoetangan regarding technical marketing online and through the website. This method of implementing community service is carried out through online media, providing an explanation of the importance of online marketing in the current pandemic era through lectures, discussions and training. Through this training, community service participants become knowledgeable about the importance of online marketing. In addition, participants become aware of online websites to sell and promote their products.

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Journal Info

Abbrev

jurnal

Publisher

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Description

Jurnal Abdi Insani adalah jurnal ilmiah yang berisi hasil pelaksanaan kegiatan pengabdian kepada masyarakat. Jurnal ini diharapkan berfungsi sebagai alat komunikasi ilmiah sehingga dapat menginspirasi pelaksanaan kegiatan pengabdian kepada masyarakat yang lebih ...