Service-Logic Business Model Canvas in Healthy-Food Industry using Text Mining Approach as Value Co-Creation

Kresna Audito (Faculty of Economy, Universitas Pelita Harapan)
Andreas Chandra Santoso (Faculty of Economy, Universitas Pelita Harapan)
Marine Novita (Faculty of Economy, Universitas Pelita Harapan)
Lamhot Henry Pasaribu (Faculty of Economy - Postgraduate, Universitas Pelita Harapan)

Enrichment : Journal of Management
Vol. 12 No. 2 (2022): Management Science and Field

Indonesian market, in general, has swift their perception of healthy food much more positively, It is diverting the focus of contact in business relationships towards the coordination of logistical operations that offer value to the client. By applying value co-creation, the Healthy-food industry is anticipated to expedite the process of innovation and invention. In addition, the purpose of this study is to investigate the blueprint for cooperation and creativity utilizing a business model canvas based on service-dominant logic. This initial business model canvas is proposed to offer a qualitative overview of the process of value co-creation (i.e., literature review, observation). It is anticipated that more research will validate the created BMC by giving various statistical evaluations.