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All Journal Enrichment : Journal of Management
Marine Novita
Faculty of Economy, Universitas Pelita Harapan
Economics, Econometrics & Finance

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Service-Logic Business Model Canvas in Healthy-Food Industry using Text Mining Approach as Value Co-Creation Kresna Audito; Andreas Chandra Santoso; Marine Novita; Lamhot Henry Pasaribu
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1066.208 KB) | DOI: 10.35335/enrichment.v12i2.476

Abstract

Indonesian market, in general, has swift their perception of healthy food much more positively, It is diverting the focus of contact in business relationships towards the coordination of logistical operations that offer value to the client. By applying value co-creation, the Healthy-food industry is anticipated to expedite the process of innovation and invention. In addition, the purpose of this study is to investigate the blueprint for cooperation and creativity utilizing a business model canvas based on service-dominant logic. This initial business model canvas is proposed to offer a qualitative overview of the process of value co-creation (i.e., literature review, observation). It is anticipated that more research will validate the created BMC by giving various statistical evaluations.
Co-Authors Andreas Chandra Santoso Kresna Audito Lamhot Henry Pasaribu