PINISI Discretion Review
Volume 5, Issue 2, March 2022

The Role of E–Supply Chain Management, E–Service Quality and E–Customer Relationship Management on Customer Satisfaction of Defense Industries

Arsana, I Putu Yogi (Unknown)
Soediantono, Dwi (Unknown)
Siswanto, Siswanto (Unknown)
Radyawanto, Aris Setyo (Unknown)

Article Info

Publish Date
22 Feb 2022

Abstract

The purpose of this study was to determine the satisfaction of defense industries  consumers, using the variables E - Service Quality, E - Supply Chain Management and E - Customer Relationship Management. The method used is descriptive quantitative research with a sample of 250 defense industries respondents. Data analysis using Structural Equation Modeling (SEM) with data processing tools SmartPLS 3.3.3. The results of the research show that simultaneously E - Service Quality, E - Supply Chain Management, and E - CRM have a significant effect on defense industries  consumer satisfaction. It can be said that simultaneously E - Service Quality, E - Supply Chain Management, and E - CRM have a significant effect on customer satisfaction.

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Journal Info
PINISI Discretion Review
Website

Abbrev

UDR

Publisher

Universitas Negeri Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

PINISI Discretion Review is an-Opened Access journal and published twice a year every March and September. It publishes the research (no longer than 5 years after the draft proposed) in term of PINISI Discretion Review: public administration, public policy, management, bussiness administration, ...