Improving Marketing Performance through Digital Marketing for Micro Business Actors in the Trade Sector Registered at the Cooperatives and SMEs Service Office

Aris Baharuddin (Departement of Administration Science, Universitas Negeri Makassar, Indonesia.)
Wahyuni Sulviana Oudina (Departement of Administration Science, Universitas Negeri Makassar, Indonesia.)
Yusi Rensi Seppa (Departement of Administration Science, Universitas Negeri Makassar, Indonesia.)
Nur Astaman Putra (Sekolah Tinggi Agama Islam Negeri (STAIN) Majene, Sulawesi Barat, Indonesia)
Ahmad Syarief Iskandar (Fakultas Ekonomi dan Bisnis Islam Institut Islam Negeri Palopo, Indonesia)

PINISI Discretion Review
Volume 5, Issue 2, March 2022

This study aims to (1) describe and analyze marketing performance through digital marketing for micro business actors in the trade sector at South Sulawesi (2) describe and analyze the dominant factors that affect marketing performance through digital marketing on micro businesses in the trading sector at South Sulawesi. This type of research is descriptive qualitative research with data collection techniques were carried out by interviews, observation, and documentation. Validation of data using credibility, transferability, dependability, and confirmability. Data analysis used is data collection, data condensation, data presentation, and drawing conclusions. The results of the data analysis as well as those that have been described show the three indicators which as a measure in analyzing Marketing Performance Improvement through Digital Marketing show very good results.