Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Vol 5, No 2 (2022): Budapest International Research and Critics Institute May

Multimodal Analysis in Covid-19 Advertisement of Indonesia and Arabic Version

Nazwa Mustika (Unknown)
T. Thyrhaya Zein (Unknown)
Rahimah Rahimah (Unknown)



Article Info

Publish Date
15 Jun 2022

Abstract

The COVID-19 advertisement made by the Indonesian and Arab governments on the official website of the Ministry of Health's online media is a Public Service Advertisement (ILM) which aims to educate the public in dealing with this pandemic. This research will discuss the verbal and visual texts contained in the Indonesian version of the COVID-19 advertisement using a functional systemic linguistic approach (Halliday, 1985) and (Kress & Leeuwen, 2006) multimodal analysis model. The purpose of this research is to see how to construct and interpret meaning. discourse with words and images of COVID-19 in Indonesia and Arabic and how the images and words in the discourse are linked how the images and words in the discourse are linked. The method used is a descriptive qualitative method. The results obtained in this study is an ideational function consisting of material processes, mental processes, relational processes, behavioral processes, verbal processes and physical processes.

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Journal Info

Abbrev

birci

Publisher

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in ...