Advances in Global Economics and Business Journal
Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)

A Study on Purchase Intention among Customers of Maxis Berhad

editor aibpm (Unknown)
Ban Teoh Kok (SENTRAL College Penang)
Hui Gan Kia (SENTRAL College Penang)
Zhe Pheh Pei (SENTRAL College Penang)
Parthiban Muvintdra (SENTRAL College Penang)
Xiang Tham Yu (SENTRAL College Penang)
Vivian Mei Ying Wong (SENTRAL College Penang)

Article Info

Publish Date
18 Jun 2022

Abstract

This study investigates how price, customer satisfaction, and customer loyalty affect the purchase intention among customers of Maxis Berhad. In this study, the quantitative research method was used by distributing the online questionnaire to collect data from 240 customers of Maxis Berhad in Malaysia. The study concluded that customer satisfaction and loyalty have significant positive relationships with purchase intention, whereby the price has a negative relationship with purchase intention among customers of Maxis Berhad. The findings contribute to the increase of subscribers of Maxis Berhad by improving the factors of price, customer satisfaction, and customer loyalty.

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Journal Info
Advances in Global Economics and Business Journal
Website

Abbrev

agebj

Publisher

The Global Academia Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Advances in Global Economic And Business Journal is an international, peer-reviewed, open-access, online & print publication of scholarly articles. AGEBJ features publications of original research from all disciplines within business, economy, finance and any related topic. By not excluding papers ...