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editor aibpm
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Mr. A Study on Marketing Strategy of Nestle in Asia editor aibpm; Xuan Choo Tze; Xin Chong Zhe; Chian Chong Sin; Hern Chu Shieh
Advances in Global Economics and Business Journal Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

Nestle is the world's leading health, nutrition, and wellness firm, headquartered in Switzerland. It is the largest food and beverage company globally with a revenue of US$89.772 billion in 2015. Nestle employs nearly 339,000 employees and has 447 factories in 180 nations. Nestle is also the most successful leading producer of high-quality, nutrient-dense food and beverages for Asian consumers. It sells about 2000 various brands across seven main food and beverage categories. Nestle places a premium on quality and safety for its customers. Nestle has developed useful marketing strategies to motivate consumers to buy their products. This study aims to determine Nestle's most effective marketing strategies in Asia. The findings underlined that Nestle’s marketing strategy includes market segmentation, targeting, differentiation, and positioning.
The Factors of the E-Commerce Growth during Covid-19 Pandemic: A Case Study of Shopee editor aibpm; Zhisheng Wang; Shiying Wang; Saurabh Gavande; Wan Muhammad Zharfanuddin; Yifan Wang
Advances in Global Economics and Business Journal Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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This study aims to investigate the factors of development and growth of Shopee revenue during the COVID-19 pandemic, the leading e-commerce online shopping platform in Southeast Asia and headquartered under Sea Group with advanced payment and logistical support. The research collected data from the company's official websites, customers' reviews, and questionnaires. For the survey respondent’s regions are focused on Malaysia. The findings provide sufficient evidence that the factors of Shopee growth during the pandemic related to the time background, matured online payment system, delivery system, and advanced business model.
The Impact of Covid-19 to Mcdonald’s: Its Response and Post-Pandemic Plan editor aibpm; Lee Hui Yennie Chong; Xinyi Yang; Yang Wei; Yifan Wang; Talal A M A Alzufairi; Reem Meshal R A Aljuwaisri
Advances in Global Economics and Business Journal Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Under the influence of Covid-19, most countries fell into a severe economic crisis. As the world's greatest restaurant chain, McDonald's has adopted measures such as simplified menus and contactless services to overcome this situation. This study aims to investigate the impact of Covid-19 on McDonald’s. We used the method of collecting literature to investigate. More data and facts were achieved from the Internet access and reviewing various researchers’ case studies, studies, and journals. Besides, this research explains McDonald's response to Covid-19 and plans to control the situation after the pandemic. Through this survey, we can understand the impact of McDonald’s strategy, and analyze what plan McDonald’s will adopt after the epidemic to increase customer trust, attract consumers, and improve operations performance.
The Factors Affecting Customers’ Intention to Use Online Food Delivery Services: An Empirical Assessment editor aibpm; Dwi Nita Aryani; Punjika Rathi; Xuan Lee Wen; Qian Lee Wei; Swee Yi Lee; Pei Xuan Lee; Dian Wahyu Agustin
Advances in Global Economics and Business Journal Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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This paper aims to examine the factors that influence customer’s intention to use online food delivery services using the survey. Quantitative research methods, namely survey research, have been used. The study approach included a Google Forms-based online survey of 100 respondents, then analyzed using IBM SPSS Version 26. The data was collected from a fairly wide age range, occupational backgrounds, and income level. The results indicate that perceived convenience has the most statistically significant impact on the dependent variable (intention to use). Price and delivery time also significantly impact customers' intention to use OFD services. Perceived ease to use has little influence on the dependent variable. However, the attitude of the delivery person and the condition of the food delivered did not significantly influence customers’ intention to use OFD services.
A Study on Purchase Intention among Customers of Maxis Berhad editor aibpm; Ban Teoh Kok; Hui Gan Kia; Zhe Pheh Pei; Parthiban Muvintdra; Xiang Tham Yu; Vivian Mei Ying Wong
Advances in Global Economics and Business Journal Vol. 3 No. 1 (2022): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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This study investigates how price, customer satisfaction, and customer loyalty affect the purchase intention among customers of Maxis Berhad. In this study, the quantitative research method was used by distributing the online questionnaire to collect data from 240 customers of Maxis Berhad in Malaysia. The study concluded that customer satisfaction and loyalty have significant positive relationships with purchase intention, whereby the price has a negative relationship with purchase intention among customers of Maxis Berhad. The findings contribute to the increase of subscribers of Maxis Berhad by improving the factors of price, customer satisfaction, and customer loyalty.
Co-Authors Ban Teoh Kok Chian Chong Sin Dian Wahyu Agustin Dwi Nita Aryani Hern Chu Shieh Hui Gan Kia Lee Hui Yennie Chong Parthiban Muvintdra Pei Xuan Lee Punjika Rathi Qian Lee Wei Reem Meshal R A Aljuwaisri Saurabh Gavande Shiying Wang Swee Yi Lee Talal A M A Alzufairi Vivian Mei Ying Wong Wan Muhammad Zharfanuddin Xiang Tham Yu Xin Chong Zhe Xinyi Yang Xuan Choo Tze Xuan Lee Wen Yang Wei Yifan Wang Zhe Pheh Pei Zhisheng Wang