Diwan: Jurnal Bahasa dan Sastra Arab
Vol. 13 No. 2 (2021): Juli - Desember

Tindak Tutur Ilokusi pada Poster Iklan Mie Indomie Periode 2019-2020 (Studi Analisis Pragmatik)

Nurul Izzati (UIN Imam Bonjol Padang)



Article Info

Publish Date
25 Apr 2022

Abstract

This paper discusses the illocutionary speech acts of the Mie Indomie advertisement poster for the 2019-2020 period which was published on the Indomie Egypt - facebook account. This study focuses on discussing the communicative forms and functions of illocutionary speech acts contained in the Mie Indomie advertising poster for the 2019-2020 period, as well as what speech modes are used when marketing the product. All of the focus of this research will be dissected by using the theory of illocutionary speech acts proposed by Searle. The results showed that during the 2019-2020 period, the Mie Indomie company launched 18 advertising posters. Where out of these 18 advertisement posters, 12 Mie Indomie advertisement posters use declarative speech mode, 4 advertisement posters use imperative speech mode, and 2 posters use interrogative speech mode. As for the speech function, there are 7 MieIndomie advertising posters that use assertive speech functions, 7 advertising posters that use directive speech functions, and 4 advertising posters that use commissive speech functions with each communicative function.

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Journal Info

Abbrev

diwan

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Diwan: Jurnal Bahasa dan Sastra Arab is specially designed for studies on Arabic language and literature. Firstly published in 2009, Diwan : Jurnal Bahasa dan Sastra Arab purposes to facilitate scholarly articles on Arabic language and literature. Diwan : Jurnal Bahasa dan Sastra Arab is a ...