Empowerment Society
Vol 5 No 1 (2022): February

Social Media as a Means Of Increasing Micro Small Medium Enterprises Revenue in the Era of the Covid Pandemic 19

Amani, Tatik (Unknown)
Elly, Moh. Iskak (Unknown)
Astutik, Silvia Dwi (Unknown)
Hidayah, Dina Nirmala (Unknown)
Aliyanty, Noviana (Unknown)
Mardiah, Holifatul (Unknown)



Article Info

Publish Date
28 Feb 2022

Abstract

Andyla Snack Kampung is an micro small and medium enterprises (MSME) actor who still does business with conventional marketing so that the marketing reach is less broad and when the Covid-19 pandemic hits it causes income to decrease because consumers are constrained by the ordering system which has to go to the MSME place or via WhatsApp with limited consumers who know the cellphone number MSME. We are devotees trying to help Andyla Jajanan Kampung MSME with digital marketing so that the marketing reach is wider and followed by an increase in income. The implementation method in service is mentoring, socializing and training on the use of social media as a means of online product marketing. The results of the training and mentoring activities are partners have a strong will to develop business by utilizing social media, have logos, brochures and accounts on social media facebook, youtube and instagram and can manage these media as a means of promotion. This makes Andyla Jajanan Kampung Micro, Small and Medium Enterprises which originally used an offline marketing strategy to become an online strategy (Digital Marketing) so that it has a wide reach which leads to an increase in income.

Copyrights © 2022






Journal Info

Abbrev

eps

Publisher

Subject

Humanities Social Sciences

Description

Empowerment Society published twice a year in February and August, published by LPPM Institut Teknologi dan Bisnis Widya Gama Lumajang since February 2018. Empowerment Society is intended as a forum for publishing scientific articles in the field of community development and ...