Jurnal Manajemen
Vol 19 No 1 (2022): Jurnal Manajemen

Pengaruh Brand Equity Terhadap Brand Trust Dimediasi Oleh Brand Reputation dan Media Sosial Sebagai Variabel Moderasi Pada Konsumen McDonald's (In Press)

Yockie Radnan Kristiono (Unknown)

Article Info

Publish Date
08 Jul 2022

Abstract

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Journal Info
Jurnal Manajemen
Website

Abbrev

JM

Publisher

Universitas Katolik Indonesia Atma Jaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen is accredited SINTA 4 based on KEPUTUSAN DIREKTUR JENDERAL PENGUATAN RISET DAN PENGEMBANGAN KEMENTERIAN RISET, TEKNOLOGI, DAN PENDIDIKAN TINGGI REPUBLIK INDONESIA NOMOR 28/E/KPT/2019. Jurnal Manajemen contains research papers in the field of management science. This academic journal ...