Jurnal Akuntansi, Manajemen dan Bisnis Digital
Vol 1 No 2 (2022): Juli

Effect of Online Purchase

Seri Handayani (Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara)
Zuhrinal M. Nawawi (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
07 Jul 2022

Abstract

The purpose of this research are to find out the effect of promotion on purchasing decisions in online stores and product quality's effect. The method used in this research is qualitative. Product quality is a product with ability to meet predetermined needs. Promotion is the activity of offering product to consumers. The purchasing decisions is a final result in buyer's determination. The result of this research shows that many people prefer to instead of shopping at offline stores.

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Journal Info
Jurnal Akuntansi, Manajemen dan Bisnis Digital
Website

Abbrev

jambd

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JURNAL AKUNTANSI, MANAJEMEN DAN BISNIS DIGITAL is a peer-reviewed journal. Journal of Accounting, Management and Digital Business invites academics and researchers who do original research in the fields of accounting, management, and Digital Business including but not limited to: Accounting Sciences ...