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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital
Seri Handayani
Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Effect of Online Purchase Seri Handayani; Zuhrinal M. Nawawi
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2580

Abstract

The purpose of this research are to find out the effect of promotion on purchasing decisions in online stores and product quality's effect. The method used in this research is qualitative. Product quality is a product with ability to meet predetermined needs. Promotion is the activity of offering product to consumers. The purchasing decisions is a final result in buyer's determination. The result of this research shows that many people prefer to instead of shopping at offline stores.
Co-Authors Zuhrinal M. Nawawi