Pengembangan UMKM Jamu Dusun Sumberdadi,Jombang Melalui Re-Branding Identitas Logo Njampi

Mario Dhava Ferdyansyah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Panji Bagus Ramadhan (Universitas Pembangunan Nasional "Veteran" Jawa Timur)
Dynda Tri Widyastuti (Universitas Pembangunan Nasional "Veteran" Jawa Timur)
Nur Lathifa Meida (Universitas Pembangunan Nasional "Veteran" Jawa Timur)
Moch. Rizky Ramadhan (Universitas Pembangunan Nasional "Veteran" Jawa Timur)
Kusuma Wardhani M (Universitas Pembangunan Nasional "Veteran" Jawa Timur)
Eka Restu Justitian (Universitas Pembangunan Nasional "Veteran" Jawa Timur)

Jurnal Pengabdian Kepada Masyarakat
Vol. 1 No. 2 (2022): Edisi Juni

This article discusses the redesign of the branding design from Njampi. The function of re-branding is for the formation of product identity and characteristics. Due to the increasing competition between competitors. Njampi is a brand name for UMKM products in Sumberdadi Hamlet, Jombang which is engaged in the beverage sector. Njampi produces a variety of healthy herbal drinks such as tiger collar, betel nut, turmeric tamarind, kencur rice. Njampi already had a logo before but it didn't contain the character that matched the product, so with that, the logo was re-branded according to the character that represented the beverage product. Based on the analysis of the literature study, the logo uses the concept of color, typography and composition that gives a professional impression according to the characteristics of the product.