Jurnal Master Pariwisata (JUMPA)
Volume 09, Nomor 01, Juli 2022

Intensi Perilaku Berwisata Alam Pasca Vaksinasi Covid-19

Imam Nur Hakim (Program Studi Magister Manajemen Universitas Sahid)
Fauziah Eddyono (Program Studi Magister Manajemen Universitas Sahid)
Syahfirin Abdullah (Program Studi Magister Manajemen Universitas Sahid)



Article Info

Publish Date
25 Jul 2022

Abstract

The Covid-19 pandemic has had a destructive impact that has changed Indonesia’s tourism sector. One of the changes is the shift in preferences and behavior of tourists who switch to natural destinations, especially after the Covid-19 vaccination. This study aims to determine the factors that can trigger the emergence of behavioral intentions for nature tourism after the Covid-19 vaccination, especially in DKI. Jakarta has the highest infection rate, cure, and recipient of the Covid-19 vaccine in Indonesia. This study empirically applies the theory of planned behavior (TPB) to 156 respondents. Using Structural Equation Modeling (SEM), data processing and analysis tests found four significant and one insignificant correlation. Attitudes and subjective norms significantly influence the intention of nature tourism after the Covid-19 vaccination. Even subjective norms empirically can also influence the emergence of attitudes and perceived behavioral control of nature tourism behavior. However, the perceived behavioral control of nature tourism behavior cannot trigger the emergence of the nature tourism behavioral intention of DKI. Jakarta even though they have been vaccinated. Keywords: covid-19, theory of planned behavior (tpb), tourism, tourism behavioral intention, vaccine.

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Journal Info

Abbrev

jumpa

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the ...