BULETIN BISNIS & MANAJEMEN (BBM)
Vol 2, No 1: Februari 2016

STRATEGI KEMITRAAN UMKM PENGOLAH IKAN DI KABUPATEN REMBANG

Anik Nurhidayati (Unknown)
Rikah Rikah (Unknown)

Article Info

Publish Date
13 Feb 2017

Abstract

Strategic partnerships between SMEs processing of dried fish in Rembang is an effort to improve or develop fish processing enterprises capable of high competitiveness and add value in the national market and are able to enter the international market. The technique used in this research is the SWOT matrix, in terms of internal and external. Implementation of this strategy is to develop its production so customers can increase sales with a strong marketing network and partnership among SMEs that are expected to increase.Keywords: swo analisys, partnership

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Journal Info
BULETIN BISNIS & MANAJEMEN (BBM)
Website

Abbrev

BBM

Publisher

UNIVERSITAS YPPI REMBANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Buletin Bisnis & Manajemen (BBM) terbit awal pada Pebruari 2015. BBM merupakan terbitan berkala ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi YPPI Rembang. Penerbitan BBM dimaksudkan sebagai media penuangan karya ilmiah baik berupa kajian ilmiah maupun hasil penelitian di bidang bisnis ...