Toba: Journal of Tourism, Hospitality, and Destination
Vol. 1 No. 2 (2022): May 2022

The The Quality of Tour Guides on Tourists’ Satisfaction in Malaysia Tourism Industry

Nurul Hasanah Binti (Unknown)
Ismail Halidin (Unknown)
Anggrecke Valentina Yuricka (Unknown)
Muhammad Zul Amri Izzudin (Unknown)
Farida Rahmany (Unknown)

Article Info

Publish Date
28 Jun 2022

Abstract

Tour guides are one of the key players in the tourism industry as intermediaries between travel agents and tourists. They have a responsibility to explain the culture and all information involving the destination. This research aims to study the service quality of tour guides on tourist satisfaction. Empirical data were gathered from a large-scale online survey with 58 national and international tourists from Malaysia and Indonesia. The result shows that tour guides’ service quality has a positive relationship with tourist satisfaction

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Journal Info
Toba: Journal of Tourism, Hospitality, and Destination
Website

Abbrev

toba

Publisher

Yayasan Literasi Sains Indonesia

Subject

Social Sciences

Description

TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan ...