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All Journal Toba: Journal of Tourism, Hospitality, and Destination
Nurul Hasanah Binti
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Social Sciences

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The The Quality of Tour Guides on Tourists’ Satisfaction in Malaysia Tourism Industry Nurul Hasanah Binti; Ismail Halidin; Anggrecke Valentina Yuricka; Muhammad Zul Amri Izzudin; Farida Rahmany
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (666.498 KB) | DOI: 10.55123/toba.v1i2.603

Abstract

Tour guides are one of the key players in the tourism industry as intermediaries between travel agents and tourists. They have a responsibility to explain the culture and all information involving the destination. This research aims to study the service quality of tour guides on tourist satisfaction. Empirical data were gathered from a large-scale online survey with 58 national and international tourists from Malaysia and Indonesia. The result shows that tour guides’ service quality has a positive relationship with tourist satisfaction
Co-Authors Anggrecke Valentina Yuricka Farida Rahmany Ismail Halidin Muhammad Zul Amri Izzudin