Procedia of Social Sciences and Humanities
Vol. 4 (2022): Proceedings of the 1st International Conference On Innovation, Integration and Modern

Improving Brand Management In Commercial Enterprises

Allaberganov Abrorjon Gayratdzhan ugli (Unknown)

Article Info

Publish Date
19 May 2022

Abstract

The article considers the concept of brand management of trade enterprises, as well as its essence in relation to modern conditions of transformation of market relations. The specific functions of thebrand management of trade enterprises in terms of marketing orientation in the context of its elements areidentified.

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Journal Info
Procedia of Social Sciences and Humanities
Website

Abbrev

pssh

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

Description

PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah ...