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Improving Brand Management In Commercial Enterprises Allaberganov Abrorjon Gayratdzhan ugli
Procedia of Social Sciences and Humanities Vol. 4 (2022): Proceedings of the 1st International Conference On Innovation, Integration and Modern
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v4i.127

Abstract

The article considers the concept of brand management of trade enterprises, as well as its essence in relation to modern conditions of transformation of market relations. The specific functions of thebrand management of trade enterprises in terms of marketing orientation in the context of its elements areidentified.
Improving Brand Management In Commercial Enterprises Allaberganov Abrorjon Gayratdzhan ugli
Procedia of Social Sciences and Humanities Vol. 4 (2022): Proceedings of the 1st International Conference On Innovation, Integration and Modern
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v4i.127

Abstract

The article considers the concept of brand management of trade enterprises, as well as its essence in relation to modern conditions of transformation of market relations. The specific functions of thebrand management of trade enterprises in terms of marketing orientation in the context of its elements areidentified.