SMART Management Journal
Vol 1, No 1 (2020): SMART Management Journal

HUBUNGAN PELAYANAN KONSUMEN DAN FASILITAS PERUSAHAAN TERHADAP KEPUASAN KONSUMEN PADA PT. AVANT GUARD INDONESIA

RINOVIAN RAIS (Institut Bisnis Muhammadiyah Bekasi)



Article Info

Publish Date
27 Jun 2021

Abstract

The Purpose of this study was to determine the effect of customer service and company facilities on customer satisfaction at PT Avant Guard Indonesia and to determine the variables that have a greater influence between customer services and company facilities on customer satisfaction at PT Avant Guard Indonesia. Based on testing with Chi square (X²), it is found that there is a significant relationship between customer service and customer satisfaction, or the better the service provided, the better customer satisfiction, For the relationship between company facilities and customer satisfiction, it is found that there is a significant relationship between company facilities and customer satisfaction, or the better the company facilities provided, the better customer satisfaction. From the calculation, it is also known that service has a greater influence, so that that the second Hypothesis can be accepted.

Copyrights © 2020






Journal Info

Abbrev

smart

Publisher

Subject

Economics, Econometrics & Finance

Description

Berisi tentang hasil penelitian dan kegiatan pengabdian kepada masyarakat di bidang manajemen, serta implementasinya dalam manajemen stratejik, manajemen pemasaran, manajemen SDM, manajemen keuangan, manajemen operasional, yang diterapkan pada organisasi profit dan ...