Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis

The Antecedents And Consequences Of Trust In Online Retail

Marisa Fitria Andika (Universitas Trisakti)
Luki Adiati Pratomo (Unknown)
Sisca Damayanti (Unknown)



Article Info

Publish Date
02 Aug 2022

Abstract

This study examines the antecedents and consequences of trust in online retail in the area of Jabodetabek. Samples were consumers who have shopped at online retail (Tokopedia), totaling 200 respondents. They were selected using the non-probability sampling method with a purposive sampling technique. The collected data were analyzed using Structural Equation Modeling. Results indicated that the complementary of interaction quality, complementary of environment quality, and complementary of outcome quality have a positive effect on trust in the retailer. Likewise, trust in the retailer has a positive effect on the intention to recommendations. 

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Journal Info

Abbrev

jimb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

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