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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) TEKMAPRO Journal of Industrial Engineering and Management Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Manajemen Atma Jaya Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Journal of Management and Business Review Al Tijarah Jurnal Riset Ekonomi dan Bisnis J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Prosiding Seminar Nasional Pakar Indonesian Journal of Community Services Business, Economics and Entrepreneurship Jurnal Manajemen Bisnis Jurnal Ilmiah Wahana Pendidikan Devotion: Journal of Research and Community Service Jurnal Pengabdian Masyarakat Madani Telaah Bisnis Jurnal Manajemen Journal of Social Research Jurnal Ekonomi Trisakti Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Ekonomi Media Riset Bisnis & Manajemen Dirkantara Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Luki Adiati Pratomo

Universitas Trisakti

Author-ID : 3201255

Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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ANTESEDEN DARI NIAT PERILAKU PEMBELIAN PRODUK RAMAH LINGKUNGAN Prahasta, Giri; Pratomo, Luki Adiati
Jurnal Manajemen Vol 13, No 2 (2016): Jurnal Manajemen
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.086 KB)

This research aims to examine the effect of consumers attitude toward the protection of the environment, personal norms related to green issues, and consumers willingness to pay for green product attributes on the intention to green purchasing behavior . The data was gathered by using questionnaires and was collected from 153 respondents who had bought organic food in Jakarta. The sampling technique used is purposive sampling. Mutiple Regression is used to analyze the data. The findings showed that those antecedences of intentions to green purchasing behavior that consists of the consumers attitude toward the protection of the environment, personal norms related to green issues, and consumers willingness to pay for green product attributes have positive influence on intention to green purchasing behavior. For future research it is suggested to research other green products in addition to organic food products and add other variables.Keywords: Attitude toward the protection of the environment, Intention to green purchasing behavior

Online Brand Experience: Drivers and Consequences Pratomo, Luki Adiati; Magetsari, Ovy Noviati Nuraini
JDM (Jurnal Dinamika Manajemen) Vol 9, No 2 (2018): September 2018 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i2.15192

The purpose of this study is to determine the influence of brand involvement, customer-brand engagement, online brand experience to brand satisfaction and brand loyalty of mobile banking applications users in BCA, Bank Mandiri, BRI, and BNI as the big four most valuable brands in Indonesia. This study used primary data sources obtained directly by distributing questionnaires to 260 respondents. The sampling method used is non-probability sampling with purposive sampling technique, and the criteria of respondents used in this study are consumers who own and use mobile banking applications at least once a month. The research method used is SEM, analysis of data quality using a validity test and reliability test. The findings of this study are Brand Involvement has a positive effect toward Customer Brand Engagement, Customer Brand Engagement has a positive effect toward Online Brand Experience, Online Brand Experience has a positive effect toward Brand Satisfaction and Brand Loyalty. Brand Satisfaction has a positive effect toward Brand Loyalty.Ã‚Â

ANTESEDEN DARI NIAT PERILAKU PEMBELIAN PRODUK RAMAH LINGKUNGAN Prahasta, Giri; Pratomo, Luki Adiati
Jurnal Manajemen Vol 13 No 2 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.086 KB)

This research aims to examine the effect of consumers attitude toward the protection of the environment,personal norms related to green issues, and consumers willingness to pay for green product attributes on theintention to green purchasing behavior . The data was gathered by using questionnaires and was collectedfrom 153 respondents who had bought organic food in Jakarta. The sampling technique used is purposivesampling. Mutiple Regression is used to analyze the data. The findings showed that those antecedences ofintentions to green purchasing behavior that consists of the consumers attitude toward the protection of theenvironment, personal norms related to green issues, and consumers willingness to pay for green productattributes have positive influence on intention to green purchasing behavior. For future research it issuggested to research other green products in addition to organic food products and add other variables.

ANTECEDENTS OF BRAND EQUITY Seliani, Andina; Pratomo, Luki Adiati
Manajemen Bisnis Vol 9, No 2 (2019): October
Publisher : Department of Management

This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands. To collect samples, a non-probability method was utilized with a purposive sampling technique, and obtained 135 respondents who were social media users and have bought Zara, Pull and Bear, H&M, and Uniqlo brands in the past one year. The analytical tool used was Multiple Regression. The results showed that there were positive influences among brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity.

ANTESEDEN DARI WORD OF MOUTH Soliana, Dilla Septeba; Pratomo, Luki Adiati
Jurnal Ekonomi : Journal of Economic Vol 7, No 01 (2016): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v7i01.1515

Penelitian ini bertujuan untuk menguji pengaruh dari Self Expressive Brand, Brand Love, Brand Commitmen terhadap Word of mouth pada media sosial. Metode penelitian yang digunakan adalah Testing hypothesis research. Sampel yang digunakan sebanyak 155 responden yang merupakan pengguna media sosial dan membeli merek Nike, New Look, Adidas, Breshka, Chanel dan Top Shop dalam 1 tahun terakhir. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hasil penelitian menunjukan bahwa terdapat pengaruh positif Self Expressive Brand, Brand Love, Brand Commitmen terhadap Word of mouth. Penelitian ini menurut penulis mempunyai implikasi penting bagi perusahaan pemilik merek Nike, New Look, Adidas, Breshka, Chanel dan Top Shop untuk mengetahui bahwa Self Expressive Brand, Brand Love, Brand Commitmen agar dapat menghasilkan Word of mouth positif, yang pada akhirnya dapat meningkatkan loyalitas konsumen.Â Kata kunci : Self Expressive Brand, Brand Love, Brand Commitmen, Word of Mouth

Complaining Behavior Intentions dan beberapa Antesendennya: Peran Gender sebagai Variabel Moderasi Astarini, Dyah; Pratomo, Luki Adiati
Journal of Management and Business Review Vol 18, No 1 (2021)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i1.210

This research aims to analyze the factors that affect the complaining behavior intentions that are moderated by gender.Â The data collection method is done by distribution the questionnaire, directly and online and finally used 225 respondents. Â Hypothesis testing is using SEM. The results of the study were found that the factors affecting complaining behavior were attitudes towards complaining, the level of dissatisfaction, and the importance of the situation. Furthermore, these studies have shown that gender moderates the relationships between attitude towards complaining, level of dissatisfaction, and importance of the situation against complaining behavior intention. For further study, it is advised to research other services industries such as hotels, airline, or banking and add perceived justice variabels

ANTESEDEN DARI NIAT PERILAKU PEMBELIAN PRODUK RAMAH LINGKUNGAN Giri Prahasta; Luki Adiati Pratomo
Jurnal Manajemen Vol 13 No 2 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

This research aims to examine the effect of consumers attitude toward the protection of the environment,personal norms related to green issues, and consumers willingness to pay for green product attributes on theintention to green purchasing behavior . The data was gathered by using questionnaires and was collectedfrom 153 respondents who had bought organic food in Jakarta. The sampling technique used is purposivesampling. Mutiple Regression is used to analyze the data. The findings showed that those antecedences ofintentions to green purchasing behavior that consists of the consumers attitude toward the protection of theenvironment, personal norms related to green issues, and consumers willingness to pay for green productattributes have positive influence on intention to green purchasing behavior. For future research it issuggested to research other green products in addition to organic food products and add other variables.

This research aims to examine the effect of consumers attitude toward the protection of the environment,personal norms related to green issues, and consumers willingness to pay for green product attributes on theintention to green purchasing behavior . The data was gathered by using questionnaires and was collectedfrom 153 respondents who had bought organic food in Jakarta. The sampling technique used is purposivesampling. Mutiple Regression is used to analyze the data. The findings showed that those antecedences ofintentions to green purchasing behavior that consists of the consumers attitude toward the protection of theenvironment, personal norms related to green issues, and consumers willingness to pay for green productattributes have positive influence on intention to green purchasing behavior. For future research it issuggested to research other green products in addition to organic food products and add other variables.

Pelatihan Dalam Menetapkan Strategi Komunikasi Pemasaran Yang Tepat Untuk Produk Dan Jasa dari UKM Luki Adiati Pratomo; Lavlimatria Esya; Ayu Ekasari; Ulfi Naria Rahmawati; Wanggi Citra Ameliana
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

The COVID-19 pandemic has caused difficulties for small and medium-sized entrepreneurs, including students of the Bina Amanah Cordova School of Entrepreneurship which is a free diploma 1 (D1) school. SKBAC students or students are mostly young entrepreneurs or prospective entrepreneurs who are currently experiencing difficulties such as declining sales and even being forced to close due to COVID-19. One of the causes of the decline in sales is the difficulty of communicating with consumers considering that people choose not to leave their homes for shopping. For this reason, training on marketing communication strategies is carried out so that they can develop effective marketing communication strategies in reaching their target consumers. The method in carrying out training activities is to provide counseling to students. The counselors explain some of the tools that can be used in marketing communications such as advertising, sales promotion, events and experiences, direct marketing, publications, social media marketing, and personal selling. The results of this training show that students begin to understand the importance of marketing communication, can develop appropriate marketing communication strategies and can choose the right communication tools, one of which is social media marketing.

PENGARUH KUALITAS JASA PERGURUAN TINGGI TERHADAP KEPUASAN DAN LOYALITAS MAHASISWA Widya Iswara; Luki Adiati Pratomo
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 3 (2017): Desember 2017
Publisher : Universitas Semarang

Tujuan dari penelitian ini adalah untuk menganalisa pengaruh kualitas jasa terhadap kepuasan dan loyalitas mahasiswa serta citra Perguruan Tinggi. Data diperoleh dengan cara menyebarkan kuisioner kepada 120 responden yaitu mahasiswa Universitas Trisakti. Data yang digunakan adalah data cross-sectional dan menggunakan purposive sampling sebagai metode pegambilan sampel. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil pengujian hipotesa menunjukkan bahwa aspek akademis, aspek non akademis dan reputasi berpengaruh positif terhadap kepuasan mahasiswa, sedangkan aspek program dan akses tidak mempunyai pengaruh positif terhadap kepuasan mahasiswa. Kemudian kepuasan mahasiswa juga mempunyai pengaruh positif terhadap citra perguruan tinggi sementara kepuasan mahasiswa dan citra ternyata tidak mempunyai pengaruh positif terhadap loyalitas mahasiswa. Disarankan bagi Universitas Trisakti untuk memperkuat reputasi yang merupakan faktor terpenting dalam mempengaruhi kepuasan mahasiswa, serta mengembangkan strategi hubungan pemasaran agar dapat meningkatkan loyalitas mahasiswa. Untuk penelitian selanjutnya disarankan mengevaluasi penetapan harga (price fairness) dalam mencapai kepuasan dan loyalitas mahasiswa. .The purpose of this study is to analyze the impacts of higher education service quality towards student satisfaction and Loyalty, and student satisfaction towards university image and student loyalty. The data was gathered using questionnaires and was collected from 120 respondents who study at Trisakti University. The data was using cross-sectional and the sampling method was using purposive sampling. This research were using Structural Equation Modeling (SEM) as analysis method.The finding shows that academic aspects, non-academic aspects and reputation influenced students satisfaction while program issues and access did not have impact on students satisfaction. The other results proved that students satisfaction influence University image but surprisingly students satisfaction and University image did not have impact on students loyalty. Very important for Trisakti University to improve their image because this is one strong factor in building students satisfaction, while they have to develop customer relationship management with their students and alumni to strengthen their students loyalty. To understand more student satisfaction, it advised to examine the price fairness as one possible factor in building students satisfaction and loyalty.

Co-Authors Adrian Nugroho Almira Zerlinda Alvito Basnanta Tarigan Alwi, Muhamad Yusup Alya Nurkhoirunnisa Andina Seliani Arnolt Kristian Pakpahan Asih, Rayi Retno Dwi astarini, dyah Ayu Ekasari Ayu Ekasari Bangun, Cicilia Cicilia Bangun CINDY CINDY Damayanti, Sisca Darra Pradita Hidayat Dewi Anggraeni Dian Elvira Dika Septariana Dyah Astarini Evi Vileta Lanasier Fadilah Intan Fauzi Farasky, Agung Farsea Zariva Alauna Fatik Rahayu Fatik Rahayu Firdayeti Ghaffari, Andi Zhafran Giri Prahasta Giri Prahasta, Giri Gunawan Gunawan Handayani, Khoriro Hartini Rahayu, Dwi Hermansyah, Cyril Maximus Hidayat, Darra Pradita Ibrahim, Harsha Danya Indra Wicaksono Sugianto Jasmine Karina Kahti Ramadhia Risde Katherine Annabelle Khairunnisa Magetsari, Ovy Noviati Nuraini Maretta, Widy Ariesty Marisa Fitria Andika Mayasari Mayasari, Mayasari Muhamad Yusup Alwi Muhammad Kevin Humala Sakti Siregar Muhammad Ridwan Mulia, Muhammad Rizqi Murry Harmawan Saputra Murzid, Mikail Muhammad Haikal Nadila Dewi Ovy Noviati Nuraini Magetsari Prameshwari Dinda Lisanti Ramadani Ramba, Zelia Joanna Aurelia Raymond Siregar Restu Diannissa Santoso, Kenneth Seliani, Andina Septariana, Dika Shafrani Dizar Shalsabilla, De'sya Shania Vebiola Manihuruk Sisca Damayanti Sisca Damayanti Soliana, Dilla Septeba Subastian, Jon Bryan Sugijono, Vincentius Malvin Ulfi Naria Rahmawati Wahyuni Rusliyana Sari Wanggi Citra Ameliana Wardah Islami Widya Iswara Yoga Ferdiansyah Yuana Jatu Nilawati Yulisphaputri, Fatimah

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