Community Empowerment
Vol 6 No 12 (2021)

Small and medium enterprises' innovation and product competitiveness in the Covid-19 pandemic era

Hadiah Fitriyah (Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia)
Nur Ravita Hanun (Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia)
Rima Azara (Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia)



Article Info

Publish Date
19 Dec 2021

Abstract

The purpose of the community service is to increase the products competitiveness of the Belimbing Wangi SMEs, Watesari Village, Balongbendo District, Sidoarjo Regency. The impact of the Covid-19 pandemic is extraordinary, especially for the Belimbing Wangi SMEs business group, where the production process and turnover has decreased, because business management is still carried out conventionally and Watesari Village tourism must be closed according to government regulations. The service method used is field observation, trial of processed star fruit products, training and assistance in processing star fruit juice, and business management training. As a result of the assistance, partners understand the importance of conducting business management and finding the best formula for star fruit juice drinks. This training also supports the sustainability of the Belimbing Wangi SMEs business and competes at the global market level.

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Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...