Community Empowerment
Vol 6 No 12 (2021)

Digital marketing to increase sales of salted fish products in Muara Badak Ilir village, Kutai Kartanegara

Andi Nurhasanah (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Muchamad Zainul Rohman (Politeknik Negeri Samarinda, Samarinda, Indonesia)



Article Info

Publish Date
31 Dec 2021

Abstract

The development of information technology has grown rapidly and has an impact on society in supporting various large and small-scale business activities. Digital Marketing is one of the means to sell that can help increase product sales compared to conventional sales. This community service aims to provide training and assistance to members of the Rukun Nelayan Toko Lima, Muara Badak Ilir Village, Kutai Kartanegara Regency in marketing tembang and anchovy salted fFish products as regional superior products. This program was carried out through a Focus Group Discussion (FGD) to explore problems in product marketing as well as training and assistance in website management, design and marketing of tembang and anchovy salted fish products. The results of the program show that members of the Rukun Nelayan Toko Lima can skillfully manage marketing through digital marketing and website.

Copyrights © 2021






Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...