<![CDATA[This study aims to determine and analyze: 1) the effect of product quality on customer satisfaction, 2) the effect of service quality on customer satisfaction, and 3) the effect of product and service quality together on customer satisfaction. The sampling method used is a saturated sampling technique (census), which means that the number of samples is the same as the total population, namely 61 respondents. The analysis used to determine or measure the relationship between the independent variable and the dependent variable is to use multiple linear regression analysis. The results showed: a) product quality has a significant effect on customer satisfaction, b) service quality has a significant effect on customer satisfaction, and c) product quality and service quality simultaneously have a significant effect on customer satisfaction.Keywords: product quality, service quality, customer satisfaction]]>
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