Industrial Research Workshop and National Seminar
Vol 9 (2018): Industrial Research Workshop and National Seminar

Understanding Costumer Intention in Using Online Ticket Purchasing as Self-Service Technology

Fahmi Ardhi (Unknown)

Article Info

Publish Date
12 Oct 2018

Abstract

This study present and modifies the technology acceptance model (TAM) in understanding behavioural intentionto use for online ticket purchasing. With 306 respondent, this study identifies the relationship and influence amongperceived ease of use, technology readiness, perceived usefulness, attitude towards using, and behaviouralintention to use. The findings revealed that technology readiness is the determinant factor in forming an attitudetowards using and perceived usefulness on the contrary. These findings can be used for Cinema company to attractmore people using online ticket purchasing since its still lack of user although this technology exists for customerbenefit.

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Journal Info
Industrial Research Workshop and National Seminar
Website

Abbrev

proceeding

Publisher

Politeknik Negeri Bandung

Subject

Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

Description

Industrial Research Workshop and National Seminar (IRWNS) adalah forum diseminasi hasil-hasil penelitian sains terapan yang dilakukan setiap tahun di Politeknik Negeri Bandung. Forum ini merupakan ajang untuk saling bertukar informasi, pengetahuan, dan pengalaman antara pihak praktisi industri, ...