Industrial Research Workshop and National Seminar
Vol 9 (2018): Industrial Research Workshop and National Seminar

The Comparative of Advertising Effectiveness between TV Advertising and Digital Advertising

Rahma Luthfi Wilujeng (Unknown)

Article Info

Publish Date
12 Oct 2018

Abstract

This study aims to compare the effectiveness of advertising and see if there are differences in two different media:digital media (Social media, Youtube, website, etc.) and TV. For this purpose, the AIDA model was employed as thebasis for comparison. This study uses questionnaire methodology to collect data. Total respondents who participatedwere 230 for TV responders and 171 for digital media using Purposive Sampling technique. The result of this researchthere is differences between respondent's Interest and Desire on digital and TV advertising. The average value ofattention, interest, desire and action is higher on digital media than on TV. This can be of more concern to advertisersfor the effectiveness of their advertising.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
833.801 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Industrial Research Workshop and National Seminar
Website

Abbrev

proceeding

Publisher

Politeknik Negeri Bandung

Subject

Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

Description

Industrial Research Workshop and National Seminar (IRWNS) adalah forum diseminasi hasil-hasil penelitian sains terapan yang dilakukan setiap tahun di Politeknik Negeri Bandung. Forum ini merupakan ajang untuk saling bertukar informasi, pengetahuan, dan pengalaman antara pihak praktisi industri, ...