Industrial Research Workshop and National Seminar
Vol 9 (2018): Industrial Research Workshop and National Seminar

EXPERIENCE QUALITY, SATISFACTION, AND LOYALTY FOR HAIR AND BEAUTY SALON

Dina Kamila (Jurusan Administrasi Niaga,Politeknik Negeri Bandung,Bandung 40012)

Article Info

Publish Date
12 Oct 2018

Abstract

This study focused on hair and beauty salon consumption and aimed to investigate the relationship between experience quality, satisfaction, and customer loyalty. The research model investigates the relevant relationship among the construct by using Partial Least Square (PLS) method by computational assistance program WarpPLS. The findings of this study are based on the views of 406 respondent completed a survey conducted at various hair and beauty salon in Indonesia including Anata Hair and Beauty salon, Rudi Hadisuwarno, Johny Andrean, Martha Tilaar and other. The result will assist hair and beauty salon managers in developing and implementing a competitive customer experience strategy that can enhance customer satisfaction, customer loyalty, growth, and sustainability.

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Journal Info
Industrial Research Workshop and National Seminar
Website

Abbrev

proceeding

Publisher

Politeknik Negeri Bandung

Subject

Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

Description

Industrial Research Workshop and National Seminar (IRWNS) adalah forum diseminasi hasil-hasil penelitian sains terapan yang dilakukan setiap tahun di Politeknik Negeri Bandung. Forum ini merupakan ajang untuk saling bertukar informasi, pengetahuan, dan pengalaman antara pihak praktisi industri, ...