Prosiding Seri Seminar Nasional
Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021

MODEL PEMBELAJARAN ENTREPRENEURSHIP BERBASIS CREATIVEPRENEURSHIP PADA PROGRAM STUDI MAGISTER MANAJEMEN

Eddy Supriyatna (Program Studi Desain Interior dan Magister Manajemen, Universitas Tarumanagara)
Indra Widjaja (Program Studi Magister Manajemen, Universitas Tarumanagara)
Maria Florencia (Program Studi Desain Interior, Universitas Tarumanagara)
Jethro Alva (Jurusan Desain Interior, Universitas Tarumanagara)
Jessica Sarkiwan (Jurusan Desain Interior, Universitas Tarumanagara)



Article Info

Publish Date
10 Dec 2021

Abstract

Entrepreneurs are creators, innovators, and leaders. This means that entrepreneurship is not only the study of business, economics, and management. In fact, in the 21st Century, entrepreneurship has the main focus on the study of New Venture Creation. The word "creation" is the key word. In this context, the entrepreneurship learning model in the Master of Management study program at Tarumanagara University since 2009 has been focused on creating new businesses. It aims to create innovative businesses, so that new, different, and unique business ideas with creative problem solving will be the target of learning outcomes. Business ideas are also required to be realized in real terms, even with a simple business plan, due to the consideration of limited study time. The learning model is expected to give results in accordance with the target, and has been responded positively by the students. Therefore, the entrepreneurship learning model will be formulated as an outcome finding of the entrepreneurship learning process in the management master's study program. The formulation of the conceptual and technical learning process is a state of the art and novelty of this research, so it is hoped that the formulation can be used as guidelines in the entrepreneurship learning process. The research method used is qualitative surgery with a multidisciplinary approach. The urgency of the research is to contribute to the learning process of entrepreneurship in universities, especially the study of master of management. 

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Journal Info

Abbrev

PSERINA

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Industrial & Manufacturing Engineering Materials Science & Nanotechnology

Description

Prosiding SERINA merupakan wadah publikasi hasil penelitian dan Pengabdian Kepada Masyarakat (PKM) yang dilaksanakan oleh Dosen, Mahasiswa, maupun Praktisi dan telah didesiminasikan Pada Seri Seminar Nasional (SERINA) yang diselenggarakan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat ...