MEMAHAMI PROSEDUR PENELITIAN KUALITATIF: Panduan Praktis untuk Memudahkan Mahasiswa

Nursanjaya Nursanjaya (Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Malikussaleh)

Negotium: Jurnal Ilmu Administrasi Bisnis
Vol 4, No 1 (2021): Negotium Vol. 4 No. 1 Januari-Juni 2021

Qualitative research is a systematic and analytic research or research that builds a cultural reconstruction of a group of people where the culture is a reflection of the view of the human group as a whole society. Qualitative research is still relatively foreign to most lecturers and students. In fact, this research is as scientific as quantitative research, although with a different meaning. Qualitative research arises because there is a change in the paradigm in viewing a reality, phenomenon or symptom. In this paradigm, social reality is seen as something holistic, complex, dynamic, and full of meaning.