EQIEN - JURNAL EKONOMI DAN BISNIS
Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS

PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN

Widya Syaraswati (Unknown)
Satiti Handini (Unknown)

Article Info

Publish Date
27 Jul 2022

Abstract

This study aims to determine and examine the effect of Customer Relationship Marketing and Service Quality on Customer Satisfaction. Samples were taken as many as 100 respondents using purposive sampling technique. The research data analysis method uses multiple linear regression analysis with the help of SPSS software applications. The results showed that the variables of Customer Relationship Marketing and Service Quality had a significant effect on customer satisfaction

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
180.261 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
EQIEN - JURNAL EKONOMI DAN BISNIS
Website

Abbrev

OJS

Publisher

STIE DR. KHEZ MUTTAQIEN Purwakarta

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam ...