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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Satiti Handini
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Decision Sciences, Operations Research & Management

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PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN Widya Syaraswati; Satiti Handini
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.261 KB) | DOI: 10.34308/eqien.v11i1.730

Abstract

This study aims to determine and examine the effect of Customer Relationship Marketing and Service Quality on Customer Satisfaction. Samples were taken as many as 100 respondents using purposive sampling technique. The research data analysis method uses multiple linear regression analysis with the help of SPSS software applications. The results showed that the variables of Customer Relationship Marketing and Service Quality had a significant effect on customer satisfaction
Co-Authors Widya Syaraswati