SEAGRI
Vol 7, No 3 (2019): SEAGRI

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI PIA APEL SHYIF (Studi Kasus: UKM Permata Agro Mandiri Kota Batu, Jawa Timur)

Susi Haryati Mila Sagita (Unknown)

Article Info

Publish Date
31 Jan 2019

Abstract

ABSTRACTThe purpose of this study is to find out what factors influence consumer decisions in buying pia apel Shyif. This research was conducted at the Brawijaya Souvenir Palace and the Palace of the De Duwa Palace of Batu City, East Java, with the consideration that the souvenir center sells pia apel Shyif products. Sampling using nonprobability sampling technique that is by accidental sampling as many as 70 respondents. The study was conducted in December 2018. Data analysis used descriptive analysis and logit model regression analysis. The results showed that the factors that influence consumer decisions in buying apple pie are price factors, product quality factors, income factors, and gender factors.Keywords: consumer decision,apple pia Shyif

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
333.785 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
SEAGRI
Website

Abbrev

SEAGRI

Publisher

Universitas Islam Malang

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Other

Description

SEAGRI is a periodical journal of the Department of Socio-economy, Agribusiness Study Program, Faculty of Agriculture, Islamic University of Malang, which is published twice a year, in February and June. SEAGRI can be a reference for writers who will publish manuscripts, or readers who will write ...