International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Vol. 2 No. 4 (2022): July

COMPARATIVE ANALYSIS OF PRICE AND PRODUCT QUALITY IN TRADITIONAL MARKETS AND TEMPORARY MARKETS IN BATU BARA

Fitrianingsih, Fitrianingsih (Unknown)
Mayastika Sinaga, Eka (Unknown)
Rahmawati, Dewi (Unknown)

Article Info

Publish Date
31 Jul 2022

Abstract

AbstractThis study aims to analyze the comparison of consumer behavior in terms of price and product quality in traditional and temporary markets. This type of research is a quantitative research with the number of respondents as many as 60 people with purposive sampling technique. Data analysis using SPSS. The results showed that either partially or simultaneously Price and product quality have a significant influence on consumer behavior in traditional and temporary markets. Furthermore, there is no difference in price and product quality on consumer behavior in traditional and temporary markets.

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Journal Info
International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Website

Abbrev

IJERLAS

Publisher

CV. RADJA PUBLIKA

Subject

Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Description

This journal accepts articles on results of the research in fields of Education, Cross Culture, Law, Environmental Empowerment which are the latest issues from the results of activities or practical implementations that are problem solving, comprehensive, meaningful, latest and sustainable findings ...