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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) Management and Business Progress Community Service Progress
Sinaga, Eka Mayastika
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Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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PENGARUH CSR TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERATING (PERUSAHAAN ANEKA INDUSTRI SEKTOR TEKSTIL DAN GARMENT TERDAFTAR DI BEI 2016-2018) Sinaga, Eka Mayastika
JURNAL MANAJEMEN AKUNTANSI (JUMSI) Vol 1, No 2: Mei 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how the influence of corporate social responsibility on firm value with profitability as a moderating variable (Case Study of Various Industries in the Textile and Garment Sector Companies Listed on the Indonesia Stock Exchange 2016-2018 Period). The population in the study were various textile and garment industry companies listed on the Indonesia Stock Exchange (BEI) in the 2016-2018 period. The sampling method used was the purposive sampling method with a sample of 15 companies during the observation period of 3 consecutive years so that the total sample was 45. The method of analysis of this study used multiple linear regression and moderating regression analysis. The results of this study indicate that CSR and profitability have a significant effect on firm value.
Pemberdayaan Masyarakat Melalui Pengembangan “Soft Skill Pembuatan Gula Merah” Dalam Upaya Peningkatan Pendapatan Keluarga Di Desa Paya Lombang Kabupaten Serdang Bedagai Sinaga, Eka Mayastika; Fitrianingsih, Fitrianingsih; Nainggolan, Benhart; Rusmewahni, Rusmewahni; Murniati, Neni
Community Service Progress Vol. 3 No. 1 (2024): Community Services Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v3i1.154

Abstract

This community service activity emphasizes empowering village communities through developing soft skills for making brown sugar in an effort to increase family income in Paya Lombang Village, Serdang Bedagai Regency. The aim of this activity is to empower the community by providing skills that can increase family income thereby increasing welfare. The aim of this Community Service Activity is to develop MSMEs (Micro, Small and Medium Enterprises) and creative industries in the community of Paya Lombang Village, Serdang Bedagai Regency. Especially in the village's superior product, namely brown sugar products, through the development of soft skills in making brown sugar.
Edukasi Publik Mengenai Pasar Modal Dalam Meningkatkan Minat Berinvestasi Bagi Siswa/i MA Alwasliyah Tebing Tinggi Sarwoto, Sarwoto; Nursaimatussadiya, Nursaimatussadiya; Sinaga, Eka Mayastika; Fitrianingsih, Fitrianingsih; Nainggolan, Benhart; Purba, David Gabriel Marudut; Siregar, Raysal Januar
Community Service Progress Vol. 4 No. 1 (2025): Community Services Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i1.221

Abstract

The community service program carried out for students of MA Alwasliyah Tebing Tinggi aims to provide an understanding of capital market investment for the younger generation, especially students, so that it can be used as provisions for students to be able to invest either through the capital market or in other forms. This introduction and understanding will focus on general investment procedures in the capital market. The role of the capital market is increasingly important for the Indonesian economy because it is one of the indicators of a country's economy. Therefore, this community service is a source of knowledge for the community, especially for students, to learn more about investment management and capital markets from an early age. Through an introduction by educating early, it is hoped that students can know what investment and capital markets are so that they understand and are interested in carrying out investment and capital market fields.
Pengaruh Layanan Purna Jual Dan Variasi Produk Terhadap Keputusan Pembelian Laptop Asus: Studi Kasus Pada Pelanggan Pegasus Computer Tebing Tinggi Ade Mubarak; Sinaga, Eka Mayastika; Dio Landika Pratama
Management And Business Progress Vol. 1 No. 2 (2022): Management and Business Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v1i2.48

Abstract

This study aims to find out how the influence of after-sales service and product variety on purchasing decisions for Asus laptops. The research method uses multiple linear regression analysis. The results of the hypothesis test state that: Hypothesis 1 is rejected, so after-sales service has no effect on purchasing decisions. Hypothesis 2 is accepted, so Product Variation influences Asus Laptop Purchase Decisions. Hypothesis 3 is accepted, then After-Sales Service and Product Variety have a joint effect on Asus Laptop Purchase Decisions. This research is a replication of previous research where the difference lies only in the object studied.
Pengaruh Sikap Terhadap Keputusan Pembelian Pada Toko Mebel Iwan Serdang Bedagai Yani Restiani; Fitrianingsih; Sinaga, Eka Mayastika
Management And Business Progress Vol. 1 No. 2 (2022): Management and Business Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v1i2.49

Abstract

Furniture is one of the important needs in a household. Various household furniture such as beds, wardrobes, chairs and others are one of the needs that need to be met. This study aims to analyze the effect of consumer attitudes on purchasing decisions at Iwan's furniture store. This research is a field research with a quantitative approach with data analysis techniques carried out with the help of SPSS software. A total of 60 consumers were selected as research respondents. The data analysis technique used simple linear regression and the hypothesis test that was carried out was a partial test (t test). The results showed that attitude has a positive and significant impact on purchasing decisions at Iwan's furniture store.
Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Cafe Brotherhood: Studi Kasus Pada Pelanggan Cafe Brotherhood Sinaga, Eka Mayastika; Tampubolon, Lasmaria; Sinaga, Shania
Management And Business Progress Vol. 2 No. 1 (2023): Management and Business Progress Edisi Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i1.68

Abstract

This study aims to determine the Analysis of Factors Affecting Consumer Satisfaction Cafe Brotherhood. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to 88 respondents to Cafe Brotherhood visitors. The analytical method used in this study uses an instrument test, namely the validity test and reliability test. Classical assumption test, namely normality test, multicollinearity, and heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely t-test (partial). The results show that the price variable (X1) has a significant effect on consumer satisfaction (Y), the product quality variable (X2) has a significant effect on consumer satisfaction (Y), the service quality variable (X3) has a significant effect on customer satisfaction (Y) and the dominant factor influencing it is the variable of product quality on consumer satisfaction.
Pengaruh Human Relation, Stres Kerja Dan Fasilitas Kerja Terhadap Kinerja Pegawai Pada Dinas Kependudukan Dan Catatan Sipil Kota Tebing Tinggi Safitri, Erika; Rusmewahni, Rusmewahni; Sinaga, Eka Mayastika
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.143

Abstract

Human Resource Management is the science and art of managing the relationships and roles of the workforce so that they are effective and efficient in helping to realize the goals of the company, employees and society. The aim of this research is to determine the influence of human relations, work stress and work facilities on employee performance at the population and civil registration services of the city of Tebing Tinggi. The research method used is a quantitative research method. The sampling used in this research was the Non Probability Sampling method and the type of sampling used total sampling, the number of samples studied was 30 respondents. The analytisis tool used is multiple linear regression with the help of SPSS 25.00 Software. The results of this research show that human relations have a positive and significant effect on employee performance. Work stress has a positive and significant effect on employee performance. Work facilities have a positive and significant effect on employee performance. Human relations, work stress and work facilities simultaneously influence employee performance at the population and civil registration services of the city of Tebing Tinggi.
Pelatihan Online Marketing Bagi Pelaku Umkm Di Desa Dolok Sagala Syafrizal, Rodi; Nursaimatussaddiya, Nursaimatussaddiya; Sinaga, Eka Mayastika; Baihaqi, Muhammad Iqbal
Community Service Progress Vol. 2 No. 1 (2023): Community Service Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v2i1.59

Abstract

Para pelaku usaha di Desa Dolok Sagala cenderung masih menggunakan metode penjualan secara tradisional dan belum memahami cara penggunaan media sosial sebagai sarana penjualan produk. Hal tersebut menjadi kesempatan bagi kami untuk mengembangkan ilmu dan pengetahuan serta membantu para pelaku usaha di Desa dalam meningkatkan inovasi dan eksplorasi entrepreneurship. Demi mewujudkan hal tersebut, diperlukan pelatihan penjualan melalui sosial media untuk mempertajam kemampuan dalam marketing. Sosial media merupakan alat yang dapat mencangkup seluruh dunia dengan menggunakan jaringan internet. Pola penjualan menjadi lebih efisien dan fleksibel. Eksplorasi ini diharapkan mampu meningkatkan pengetahuan serta pendapatan penduduk Desa khususnya pelaku UMKM, yang selanjutnya menjadi dasar bagi pengembangan usaha UMKM yang berkelanjutan.
Optimalisasi Strategi Pemasaran Usaha Mikro, Kecil dan Menengah.(UMKM) Melalui Pembuatan Logo dan Promosi Berbasis Media Sosial di Kelurahan Tambangan Rusmewahni, Rusmewahni; Sinaga, Eka Mayastika; Nainggolan, Benhart; Sianaipar, Christin Natalia
Community Service Progress Vol. 2 No. 2 (2023): Community Service Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v2i2.118

Abstract

The target of the Real Working Group (KKN) activities entitled "Optimizing the Marketing Strategy for Micro, Small and Medium Enterprises (MSMEs) for Brown Sugar through Logo Creation and Promotion Based on Digital Marketing in Tambangan Subdistrict" is more targeted at the people of Tambangan Subdistrict, in order to increase MSMEs in the Subdistrict. Mining. Several considerations in choosing MSMEs in Tambangan Village have many disadvantages compared to other potential UI'IKM. In this way, we are trying to help maximize sales of MSME products by using a door-to-door system, utilizing social media as a promotional system, and logos on MSME products in Tambangan Village
OPTIMALISASI MEDIA SOSIAL INSTAGRAM KELOMPOK PENGRAJIN BATIK DI DESA PERKEBUNAN TANJUNG KASAU KABUPATEN BATU BARA Sari, Rani Puspita; Gultom, Richad; Natasha, Nabilla; Khofifah, Khofifah; Arisandi, Septian; Hidayat, Hidayat; Sinurat, Mangasi; Cen, Cia Cai; Sinaga, Eka Mayastika; Nursaimatussadiya, Nursaimatussadiya; Hartanto, Bobby
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40417

Abstract

Kerajinan batik merupakan aset budaya dan aset pariwasta yang dapat dikembangkan di Desa Perkebunan Tanjung Kasau Kabupaten Batu Bara yang cukup edukatif dan aplikatif yang ditunjukan dengan seni batik yang dapat membantu kunjungan pariwisata. Peluang Usaha UMKM Batik di Desa Perkebunan Tanjung Kasau memiliki banyak potensi untuk memperoleh tingkat keuntungan yang cukup tinggi. Namun, disayangkan potensi yang ada belum dapat maksimal dilakukan, hal itu disebabkan kurangnya sumber daya manusia yang menjadi regenerasi sebagai pengrajin batik dan juga kurangnya minat masyarakat sekitar untuk memakai produk batik tulis dan cap yang memiliki karya seni tinggi, masyarakat lebih memilih memakai batik yang dijual lebih murah dan sudah siap pakai. Kelompok UMKM batik ini memanfaatkan media sosial Instagram sebagai media untuk berpromosi. Permasalahan dari pembatik pada kelompok UMKM ini belum mengoptimalisasikan pemanfaatan media sosial Instagram sehingga engagement rate yang didapatkan masih terbilang rendah. Oleh karena itu pelaksanaan pengabdian ini bertujuan untuk dapat mengoptimalkan penggunaan media sosial khusunya Instagram agar mampu meningkatkan upaya promosi sehingga berdampak pada peningkatan penjualan batik.
Co-Authors Ade Mubarak Arisandi, Septian Baihaqi, Muhammad Iqbal Bobby Hartanto Cai Cen, Cia Dio Landika Pratama Gultom, Richad Hidayat Hidayat Ida Ayu Putu Sri Widnyani Khofifah Khofifah Nainggolan, Benhart Natasha, Nabilla Neni Murniati Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Purba, David Gabriel Marudut Rusmewahni, Rusmewahni Safitri, Erika Sari, Rani Puspita Sarwoto Sarwoto, Sarwoto Sianaipar, Christin Natalia Sinaga, Shania Sinurat, Mangasi Siregar, Raysal Januar Syafrizal, Rodi Tampubolon, Lasmaria Yani Restiani