Makara Human Behavior Studies in Asia
Vol. 24, No. 1

Intention to Use Social Networking Sites Among Malaysian Chinese Older Adults

Ooi, Chia Sin (Unknown)
Siah, Poh Chua (Unknown)
Low, Sew Kim (Unknown)



Article Info

Publish Date
30 Jul 2020

Abstract

Research has shown that social networking sites (SNS), such as Facebook and WhatsApp, make it more convenient for older adults to bond with friends and family. However, despite such benefits, studies also found few older adults use SNS, and even fewer older adults use SNS in less developed nations. Therefore, it is important to identify factors that can influence intention to use SNS in older adults, especially among the Malaysian Chinese population, as they will face an aging society earlier than other ethnic groups in Malaysia. This study used the Technology Acceptance Model and Reasoned Action Approach to examine whether factors such as perceived ease of use, perceived usefulness, selfefficacy, and subjective norms, are significant predictors of intention to use SNS among Malaysian Chinese older adults. Purposive and snowball sampling methods were used to recruit 288 Malaysian Chinese adults aged 60 and above to participate in this survey. Multiple regression was used to analyze the data. Results showed that subjective norms played the most important role in intention to use SNS among Malaysian Chinese older adults. These findings can provide insight for program managers and policymakers when promoting SNS use among older adults.

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Journal Info

Abbrev

publication:hubsasia

Publisher

Subject

Description

Makara Human Behavior Studies in Asia or Makara Hubs-Asia is a regional journal that seeks to advance understanding of human behavior in the context of Asia through the publication of empirical research articles that may stimulate further research. The word Makara symbolizes the emblem of the ...