Pringgitan
Vol 3, No 2 (2022): Pringgitan

STRATEGI PENGELOLAAN BISNIS KULINER WARALABA DI TINJAU DARI KUALITAS PRODUK DAN MUTU PELAYANAN

Dwi Yoso Nugroho (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)
Joko Triyono (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)

Article Info

Publish Date
17 Aug 2022

Abstract

This study aims to determine the influence of product quality, and service quality on the purchasing decisions of Baba Rafi Kebab consumers. This study used a questionnaire as data collection material, which was analyzed for multiple linear regression using SPSS 25 software. Independent variables consist of product quality, and service quality of purchasing decisions as dependent variables. The results of this study show that product quality, and service quality both jointly and individually have an influence on purchasing decisions positively and significantly.Keywords:       Product Quality, Service Quality, Purchasing Decisions, and Business Management

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Journal Info
Pringgitan
Website

Abbrev

pringgitan

Publisher

Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Subject

Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Pringgitan sebagai jurnal ilmu pariwisata diharapkan menjadi public sphere dalam mendesiminasikan karya ilmiah berbagai kajian aspek kepariwisataan terutama pada bidang: Tourism; Hospitality; MICE (Meeting, Incentive, Convention, Exhibition); Tourism Destination; Communication Tourism; Management ...