International Journal Administration, Business & Organization
Vol 2 No 2 (2021): IJABO

Dampak Promosi Gratis Ongkos Kirim Terhadap Keputusan Pembelian Produk di E-Commerce Shopee Pada Masa Pandemi Covid-19

Batrisyia, Quandizza (Unknown)
Sinari Maydena (Unknown)

Article Info

Publish Date
30 Oct 2021

Abstract

This study aims to determine how much influence the free shipping promo provided by Shopee ecommerce on purchasing decisions by Bandung State Polytechnic Students. The population in this study were all Shopee users who were Bandung State Polytechnic students, with a sample of this study amounting to 100 respondents. The data analysis technique used is simple regression analysis. The results showed that free promo shipping (X) had a positive influence and contributed 53% to the purchase decision (Y) of products in e-commerce Shopee

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Journal Info
International Journal Administration, Business & Organization
Website

Abbrev

ijabo

Publisher

Asosiasi Ahli Administrasi Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...